SECRETS OF GETTING FREE ADVERTISING
The opportunities for getting free advertising for your product
or services are limited only by your own imagination and
energies. There are so many proven ways of promoting your
objectives without cost that it literally boggles the mind just
to think of listing them.
One way is to write an article relative to your particular
expertise and submit it to all the publications and media dealing
in the dissemination of related information. In other words,
become your own publicity and sales promotions writer. Get the
word out; establish yourself as an expert in your field, and
"tag-along" everything you write with a quick note listing your
address for a catalog, dealership opportunity, or more
information.
Another really good way is by becoming a guest on as many of the
radio and television talk shows or interview type programs as
possible. Actually, this is much easier to bring about than most
people realize. Write a letter to the producer of these programs,
then follow up an in-person visit or telephone call. Your initial
contact should emphasize that your product or service would be of
interest to the listeners or viewers of the program--perhaps even
saving them time and money.
Other ways of getting free or very inexpensive exposure include
the posting of advertising circulars on all free bulletin boards
in your area, especially the coin-operated laundries, grocery
stores, and beauty and barber shops. Don't discount the idea of
handing out circulars to all the shoppers in busy shopping
centers and malls, especially on weekend. You can also enlist the
aid of the middle school students in your area to had out
circulars door-to-door.
Some of the more routine methods include having a promotional ad
relative to your product or service printed on the front or back
of your envelopes at the time you have them printed with your
return address.
Be sure to check all the publications that carry the kind of
advertising you need. Many mail order publications just getting
started offer unusually low rates to first-time advertisers;
a
free-of-charge insertion of your ad when you pay for an order to
run three issues or more; or special seasonal ad space at greatly
reduced rates. And there are a number of publications that will
give you Per Inquiry (PI) space--arrangement where all orders
come in to the publication, they take a commission from each
order, and then forward the orders on to you for fulfillment.
Many publications will give you a contract for "" space. In this
arrangement you send them your ad, and they hold it until they
have unsold space, and then at a price that's always one third or
less the regular price for the space need, insert your ad. Along
these lines, be sure to check in with the suburban neighborhood
newspapers.
If you send out or publish any kind of catalog or ad sheet, get
in touch will all the other publishers and inquire about the
possibilities of exchange advertising. They run your ad in their
publication in exchange for your running an ad for them of
comparable size in yours.
Finally, there's nothing in the world that beats the low cost and
tremendous exposure you get when you advertise a free offer.
Simply run an ad offering a free report of interest to most
people--- a simple one page report with a "tag-line" inviting the
readers to send money for more information, with a full page
advertisement for your book or other product on the backside. Ask
for a self-addressed stamped envelope, and depending on the
appeal for your report and circulation of the publication in
which your ad appears, you could easily be inundated with
responses!
The trick here, of course, is to convert all these responses, or
a large percentage of them, into sales. This is done via the
"tag-line," which issues an invitation to the reader to send for
more information, and the full page ad on the back of the report,
and other offers you include with the complete package you send
back to them. As mentioned at the beginning of this report, it's
just a matter of unleashing your imagination. Do that, and you
have a powerful force working for you that can help you reach
your goals.
Terms of Use for this Private Label Article
Possibly Related PLR Articles:
Disc Brakes Or Rim Brakes
This can be a very important decision when you
are buying a mountain bike. There are actually
two answers to the question of disc brakes or
rim brakes.
If you want better, more consistent brake performance
in all conditions, disc...read more
Entertainment at Disneyland
There is always something to see or do at
Disneyland, but Disneyland adds to this with nightly
entertainment during the peak season, and weekend
entertainment during the off-season. There is also
special entertainment during special...read more
Exercise Bikes
When you decide to purchase an exercise bike, you
should first find a place in your home where you
can place it. Then, you'll need to think about
whether or not you want an upright exercise bike, a
semi recumbent bike, or a recumbent...read more
The eBay Buyer's FAQ.
So you have a question? Has something gone very wrong and you don't know what to do? Well, fair enough. Here are the questions that I hear all the time from buyers.
Does eBay have a Customer Service Department I Can Phone?
eBay are...read more
The Pros and Cons of Horse Racing Betting Online
The internet continues to change a lot of the ways we do things. Our whole perception of the world has been changed by the connectivity and convenience brought by the advent of the internet. Today, we can do practically everything through the...read more
The advantages of satellite radio
One of the great advantages of satellite radio is the fact that the programs are not interrupted by commercials. This is because the provider's income comes from listeners and not from advertisers. Satellite radio services offer around 70 programs...read more
Snowboarding At It's Best
Snowboarding by itself is a fun and safe sport which is basically a cross between skiing and skateboarding. Using a single large snowboard, enthusiasts rush down slopes through the snow. The feel and balance is quite different from regular skiing...read more
How to Choose Bathroom Accessories and Bathtubs
When picking out the right bathtub you should know…
Most homes have more than one bathroom so you may want to make one room a special bathroom with a bathtub that fits your needs.
There are many kinds of bathtubs. Therefore, you may want...read more
Airport Security Checkpoints: What You Need to Know
In recent years, as well as recent months, air travel rules have changed. If you are planning on flying, you will find that most of these changes have occurred right at airports, namely airport security checkpoints. If you are about to head off to...read more
Affiliate Tracking Software: Who Can Use It
In the United States, and all around the world, there are a large number individuals who own and operate their own business. The goal of any business, however large or small that business is, is to make money. Unfortunately, some businesses have a...read more